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Campaign photography for the house collections

The House

Collections

Eight edits, each built around a way of dressing rather than a season.

Everyday Elegance

The pieces that carry the week

Built for repetition. These are the abayas our customers own in three colours and wear until the seams give out — easy to wash, easy to wear, quietly well made.

Wedding & Eid

For the mornings that are photographed

Occasion dressing without the costume. Lace, beadwork and hand embroidery, kept in our own restrained palette so the piece outlives the event it was bought for.

Workwear

Structure, and somewhere to put your hands

Tailored shoulders, real pockets and fabrics that hold a line through a nine-hour day. Designed with the women who wrote to us asking for exactly this.

Minimalist Abayas

Nothing added

No embroidery, no trim, no hardware you can see. The whole of the design sits in the cut and the weight of the cloth.

Travel

Folds small, arrives ready

Crease-recovering fabrics and pieces that pack flat. Everything here has been through a long-haul flight before it reached the site.